Awards Section with Video

  • CASE STUDY

    DIGITAL BANKING

    Elevating sponsor visibility at the DIGITAL BANKING conference

    American Banker's DIGITAL BANKING conference had been a cornerstone event in financial services for over three decades. But after 30 years, the event needed a refresh to remain competitive in a changing industry. The challenge was not only to reimagine the event itself, but also to ensure that sponsors played a more integral and visible role in the attendee experience.

American Banker Digital Banking Stage




  • CHALLENGE

    Creating meaningful sponsorship opportunities

    Sponsors are a vital part of the success of any large-scale event, and for DIGITAL BANKING, there was an opportunity to go beyond traditional branding. The goal was to design an experience that would seamlessly integrate sponsors into the core of the event, enhancing their visibility while delivering tangible value.

    Arizent’s Brand Studio stepped in to overhaul the event’s identity, placing "The Bank of the Future" at the center of the new concept. This revolved around immersive experiences that allowed attendees to test-drive cutting-edge technology in the context of real-world use cases.

OUR SPONSORS




atomic cognizant docusign inscribe McKinsey Mitek nimbus oracle Persistent pinwheel servicenow TATA Verizon






Digital Banking Bank of the Future Tunnel

  • SOLUTION

    Arizent’s Brand Studio delivers a sponsor-centric overhaul

    Arizent's Brand Studio undertook a complete redesign of the event experience, focusing on elevating sponsor involvement and ensuring that their brands were central to the attendee journey.

    Integrated branding

    Sponsors were woven into the heart of the experience using a consistent design language that amplified visibility.

    Visual design

    Organic shapes and clean lines softened the tech-heavy content, making complex topics more approachable and engaging.

    Editorial research sponsorships

    Sponsors were able to support editorial research, with findings presented at the conference and published on AmericanBanker.com.

Digital Banking Event Stage

  • EXECUTION

    A design system that amplified sponsor presence

    Executing this vision involved a 300-person team working over 48 hours to create a seamless, sponsor-centric experience.

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    Tunnel design
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    • Custom Brand Spaces
      Sponsors benefited from high-impact branding in prominent spaces designed to be immersive.

      Content Integration
      Integration of logos and messaging into the event’s digital and physical assets ensured sponsors were seen as key contributors.

      Enhanced UX
      Use of a color-coded system for experience rooms helped create an intuitive attendee journey, while incorporating sponsors into high-traffic areas.

Speaker at American Banker Digital Banking event

  • RESULTS

    Maximizing sponsor ROI and visibility

    Through the efforts of Arizent’s Brand Studio, sponsors were able to enjoy elevated visibility and engagement at every touchpoint of the DIGITAL BANKING conference.

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    Increased exposure

    Sponsors achieved an impactful presence by aligning their brands with thought leadership and integrating them into event content.

    More credibility

    Sponsors who supported editorial research were able to increase their credibility as subject matter experts.

    Seamless integration

    Attendees experienced a cohesive, sponsor-rich environment, where brands were woven into every aspect of the event.

    TEAM

    Michael Chu, VP of Design & Production

    Sena Kwon, Senior Designer

    Robin Henriquez, Senior Designer

    Kiran Joan, Designer

    Susan Kim, Designer

    Neesha Haughton, Designer

    Selina Lyan, Designer

    Wen-Wyst Jeanmary, Video Production Director

    Kellie Malone Yee, Senior Video Producer

    Adnan Khan, Video Producer

    James Soviero, Copy Director

    Penny Crosman, Executive Editor, Technology

    Stephanie Gayant, Director, Conference Programming