Infographic: Critical facts for marketers about tech buying cycles

Tech buying cycles are changing. Marketers can be prepared with new data and research from Arizent.

New data from Arizent Research unveils the trends and needs of financial service industry tech buying teams.

As a B2B marketer, understanding the tech buying cycle is critical to effectively reach and engage potential customers. In today's fast-paced and ever-evolving digital landscape, staying ahead of the curve is imperative to achieving your marketing objectives.

By downloading our infographic, you'll gain insights into the challenges that customers face throughout the tech buying cycle and learn how you can leverage this information to create successful marketing campaigns that resonate with your target audience. Aligning marketing efforts to the tech buying cycle can accelerate the timeline from awareness to intent.

More Thought Leadership

In this market, everyone wants leads to turn into sales even faster. But smart companies know that when spending slows, establishing a relationship is even more important than in boom times—and know that investing in content .

B2B marketers must consider intent data as a tool to grow their pipeline.

Learn about the strategies, promotional assets and trends that are proving most effective