Infographic: Critical facts for marketers about tech buying cycles

Tech buying cycles are changing. Marketers can be prepared with new data and research from Arizent.

New data from Arizent Research unveils the trends and needs of financial service industry tech buying teams.

As a B2B marketer, understanding the tech buying cycle is critical to effectively reach and engage potential customers. In today's fast-paced and ever-evolving digital landscape, staying ahead of the curve is imperative to achieving your marketing objectives.

By downloading our infographic, you'll gain insights into the challenges that customers face throughout the tech buying cycle and learn how you can leverage this information to create successful marketing campaigns that resonate with your target audience. Aligning marketing efforts to the tech buying cycle can accelerate the timeline from awareness to intent.

More Thought Leadership

For years, creating a standout piece of B2B content was already challenging enough. Now, with AI tools churning out articles, social posts, and even entire white papers in minutes, the market is swamped with new content every day. Buyers and senior decision-makers rarely have the time—or the patience—to sift through it all. In an AI-flooded world, any veneer of "quality" can seem suspect if readers sense it might be auto-generated.

The decline of traditional search marketing is becoming impossible to ignore. Not long ago, a robust SEO strategy served as the backbone of inbound lead generation, supplying a steady flow of site visitors and form fills. But as AI-driven search evolves, many businesses now watch their organic traffic vanish—sometimes dramatically—because search engines are surfacing direct answers or relying on large language models (LLMs) to summarize content, causing fewer clicks to reach content-rich websites and publishers.

AI-driven search is rewriting how buyers find answers, and it's forcing a major change in how we think about inbound.