CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.
The report, from consulting firm Protiviti, found that the pandemic has been a wake-up call to finance departments that weren’t already investing, or weren’t investing enough, in cloud-based systems as they have struggled to shift to the remote work environment. Eighty percent of the 1,057 finance leaders surveyed ranked security and privacy of data as a top priority, while 78 percent cited enhanced data analytics, and 72 percent cited cloud-based applications.
Laura Cave is the Chief Brand Officer at Paytient, a healthcare technology company building flexible payment solutions to help people access and pay for care. Laura has played a pivotal role in shaping the narratives of innovative healthcare companies, including Oscar Health, K Health, and Ansel Health. At Paytient, she champions financial solutions that empower employees and health plan members to manage medical expenses without financial strain.
Wilbur Jenkins is the Executive Vice President & Chief Operating Officer at WoodmenLife — an industry leader with more than $11 billion in assets — where he leads Core Operations, Human Resources, and Strategic Initiatives with a focus on driving digital transformation to enhance the customer experience. His career includes senior roles at Argo Group International Holdings and Hartford Financial Services Group. Jenkins is known for his ability to lead cross-functional teams across enterprise-wide functions to achieve strategic goals.
Gemma Ros is the chief technology officer at TheZebra.com, the company simplifying the insurance shopping experience. In this role, Gemma leads the engineering, DevOps, and data teams, driving innovation and operational excellence. She is an excellent source on technology innovation in the insurtech space, what it means to be an impactful and effective leader, her journey to the CTO role and more.
Gemma is a senior technology executive and business strategist with more than 20 years of experience in financial services and product development. Gemma began her career as a developer at a bulge bracket investment bank, where she gained deep expertise in building robust, scalable, and low-latency trading and risk management systems in dynamic environments. After eight years on Wall Street, she co-founded a technology startup, then expanded her expertise to insurtech and private lending before joining TheZebra.com in 2022.
Throughout her career, Gemma has been recognized for delivering high-impact technology solutions, building and scaling high-performing teams, and attracting and retaining top engineering talent.
She holds a master's degree in computer science from the University of Pennsylvania and a bachelor's degree from Dartmouth College. Outside of her professional experiences, Gemma enjoys spending time with her kids, reading, and adding to her ever-expanding Lego collection.
Of those respondents who are CFOs and vice presidents of finance, 72 percent ranked cloud-based applications as a top priority to address over the next 12 months. Seventeen percent ranked cloud-based applications as the most important finance priority for their organizations to address, signifying a big jump from the 8 percent of respondents who indicated so in a similar survey by Protiviti last year.

“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organizations move into a hybrid work environment,” said Chris Wright, managing director and global leader of Protiviti’s Business Performance Improvement practice, in a statement. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organization is allocating enough resources to their technology infrastructure.”
Labor models are changing, in part as a result of the pandemic, with 18 percent of the finance leaders surveyed saying their organizations are relying on managed services providers, while 29 percent are augmenting their staff to handle financial planning and analysis with greater speed and agility.


