Marketing

Alyssa Place
January 5, 2021 9:39 AM

With remote work here to stay, FlexJobs released the most in-demand roles for stay-at-home job seekers, in fields like marketing, HR and tech.

1 Min Read
websites.jpeg
Lee Frederiksen
September 30, 2020 1:43 PM

Here are seven best practices to boost your website’s efficiency and effectiveness.

1 Min Read
Institute of Management Accountants president and CEO Jeff Thomson
IMA
Michael Cohn
September 16, 2020 7:40 PM

The Institute of Management Accountants has launched a new promotional campaign to highlight the role of Certified Management Accountants in real-world situations.

9 Min Read
A sign advising of social distancing measures in place stands on display at the entrance to a Pick n Pay Stores Ltd. supermarket in Johannesburg, South Africa, on Monday, May 11, 2020.
Lee Frederiksen
August 26, 2020 1:10 PM

As if marketing an accounting firm wasn’t challenging enough, throw in COVID-19 along with political, social and economic upheaval, and you’ve got a challenge for the ages.

5 Min Read
Kevin Wack
May 3, 2020 9:00 PM

Many banks are slashing their spending. Others are changing their messaging strategies. And those banks that partner with pro sports teams are stuck in limbo, since it remains unclear when games will resume.

7 Min Read
Charles Paikert
March 30, 2020 5:02 PM

Many advisors are seeing a surge in inbound calls, while carefully crafting messages to attract still more.

2 Min Read
Aaron Passman
March 19, 2020 11:02 AM

Some institutions may rethink their sponsorship deals with professional sports teams now that several leagues have suspended their seasons because of the pandemic.

4 Min Read
Closed sign
Aaron Passman
March 12, 2020 9:56 AM

More than six industry events have been cancelled or put on hold in five days, with more likely to follow.

1 Min Read