B2B marketers: Dive deeper into the challenges, opportunities and issues facing the communities you're trying to reach, along with insights and best practices for engaging them.
Dates: Multiple
Date: Monday, April 7, 2025
Date: Wednesday, May 14, 2025
Date: Wednesday, June 3, 2025
Date: Tuesday, April 22, 2025
For years, creating a standout piece of B2B content was already challenging enough. Now, with AI tools churning out articles, social posts, and even entire white papers in minutes, the market is swamped with new content every day. Buyers and senior decision-makers rarely have the time—or the patience—to sift through it all. In an AI-flooded world, any veneer of "quality" can seem suspect if readers sense it might be auto-generated.
The decline of traditional search marketing is becoming impossible to ignore. Not long ago, a robust SEO strategy served as the backbone of inbound lead generation, supplying a steady flow of site visitors and form fills. But as AI-driven search evolves, many businesses now watch their organic traffic vanish—sometimes dramatically—because search engines are surfacing direct answers or relying on large language models (LLMs) to summarize content, causing fewer clicks to reach content-rich websites and publishers.
AI-driven search is rewriting how buyers find answers, and it's forcing a major change in how we think about inbound.
In this market, everyone wants leads to turn into sales even faster. But smart companies know that when spending slows, establishing a relationship is even more important than in boom times—and know that investing in content .
B2B marketers must consider intent data as a tool to grow their pipeline.
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